FRANCHISING FORMULA

Brand: Doppelganger
Activity: Sale of Garments, footwear and accessories for men and women
References: Franchising Manager IRD tel. 3938922195 – email: franchising@doppelganger.it
E mail: To send an email, it is possible to fill the form
Address: Via Magna Grecia 11, 00183 Roma

CONTRACTUAL CONDITIONS

SALES ACCOUNT WITH GUARANTEED MARGINALITY

Contract duration: 5 years (renewable)
Weekly payments on sales

STORE’S FEATURES

Reference market: > 50,000 inhabitants
Optimal location: Main streets of the Historic Centers / Shopping centers
Minimum area of the store: 100 m2 (GLA)
Investment for the opening: 550 € per square meter including the purchase of furniture for the store and warehouse, equipment and communication media for the sales area, technology package, store design. Other details will be provided during the interview

What we make available:
• User base analysis and feasibility study
• Commercial layout
• Design and technical assistance
• Personal training
• Commercial support and visual merchandiser
• Calendar window displays
• National institutional campaigns
• National Digital Marketing and Drive-to-Store Campaign
• Management software
• Software in Omnichannel Cloud
• Omnichannel Loyalty Program
• Presentations of the Collections

Features of the affiliate:
• Skills: market knowledge, entrepreneurship, passion
• Training or previous experience: A retail experience is a preferential requirement, but not discriminatory
• We are not looking for investors or entrepreneurs who cannot follow the business in person

Features affiliate and store opening:
• Guarantees: yes, in the form of bank deposit or bank guarantee
• Rent and Utilities: to be paid by the affiliate
• Staff costs and store management: to be paid by the affiliate
• Compliance with the above mentioned store features